The era of the triumph of high technology, artificial intelligence and virtual reality is rapidly changing the fashion retail market. Possession of data and readiness for constant changes becomes the only key to success.
Kim Altyshev, Retail Operations Director, Puma
Pavel Zhdankin, Founder, Proskater.ru
Ксения Логинова, руководитель проектов, ADDREA
Inna Lyubashevskaya, VP of Client Relations, Mercaux
Andrey Revyashko, IT-Director, Wildberries
Lubov Ribakova, Founder, CEO, Luxe Retail
Advanced it solutions for retail: closer to customers, faster than competitors
Yaroslav Savin, CEO, VostokInvestGroup
Nadezhda Egorova, Senior Rental Manager
Anastasia Lysikova, Business Development Manager
Anastasia Yanovskaya, Business Development Head in Russia and emerging markets in Europe
Ekaterina Bodina, Buyer
Maria Galamaga, Director of Category «Childhood»
Anna Privalova, Commercial Director
Anna Volgina, Commercial Director
Fashion House Outlet
Juliana Garifullina, Senior Leasing
Ekaterina Nikiforova, Leasing Manager
Svetlana Putintseva, Senior Leasing Agent
Svetlana Myshova, Head of Purchase, Category «Women’s clothing”
Sergey Shcheglov, Head of the «Footwear» Category
Anna Arbuzova, Head of the «Accessories and Beauty» section
Anna Saltanova, Head of Offline sales
Irina Maksimova, Head of Clothing Purchase
Yana Kisser, Category Manager
Elena Bondarenko, Commercial Director
Dmitry Aleksandrov, Deputy Commercial Director
Elena Valieva, Commercial Director
Ivan Melnikov, Business Development Director Apparel, Footwear & Accessories
Svetlana Myshova, Head of the section «Clothes»
Aleksandra Zaitseva, Senior Rental Manager
Oksana Kalent'yeva, Leading Specialist for Commercial Development
Many global brands face the challenge of rejuvenation and attracting younger audience. Generation Z shoppers are very concerned about their individual style. They tend to express themselves through pronouncedly non-mass-produced or personalized regular products.
How to keep the integrity of the brand while the audience is shifting towards Generation Z? Which channels to focus on for brand or product promotion among the digital audience? The shop environment as a key to success.
Eugene Golubev, Regional Director, SMCP (Sandro, Maje, Claudie Pierlot)
Svetlana Efremova, Founder, Saharok
Ekaterina Rybina, Senior Brand-manager, New Balance, Jamilco
Albert Sharafutdinov, Founder, Kosmos
As Russian fashion industry advances, the range of its fields extend and new professions are sought for in theoretical and practical fashion. The quality of education has dramatically improved over the recent years, and Russian universities nowadays train qualified specialists that are sought around the world.
The discussion will focus on how the fashion labor market will evolve and what are the strengths and weaknesses of the Russian fashion education.
Leonid Alekseev, Fashion Designer; Dress Designer; Author of Fashion Training Programs; Curator of Fashion Course, HSE
Annush Gasparyan, Director, of Fashion Industry Management and Communications Center, HSE
Laima Rilskaya, Director, Fashinology bureau
Daria Yadernaya, the curator of the joint MBA program of MGIMO and the British higher school of design «Management in the fashion industry»
Never-ending promos in fashion cannot be ignored. Apart from the traditional seasonal sales, retailers experiment with unique promotional events and creative advertising campaigns which will stick in the customers’ memory.
Can a fashion retailer go without promos? Which KPI should be used to assess their effectiveness? Types of promos depending on corporate goals and tasks.
Andrey Gumarov, E-commerce Director, Santocha (Quiksilver, Roxy, DC Shoes)
Как максимально эффективно подготовить и провести акцию/распродажу: логистика, IT, маркетинг, коммерция
Yulia Pantyushkina, Head of E-Commerce, Pierre Fabre Laboratories
New Marketing Mix на рынке, перегруженном распродажами
Grigory Shanaev, Marketer, Independent Retail Expert