Fashion retail in russia: what to expect in the future?
According to Fashion Consulting Group, the volume of the clothing, footwear and accessories market in Russia in 2018 amounted to 2.36 trillion rubles. At the same time, the dynamics of sales remained at the level of 2017.
The absolute trend in fashion retail is the transformation of a physical store. It's time to change and create a unique space for communication with the brand, to evoke emotions and entertain.
Continue to develop Omni-channel business model. Companies that want to increase sales and be efficient should be everywhere. Retailers use all channels of communication with the client: offline, online and marketplaces.
The share of retailers with their own online stores is also growing, according to RBC, for two years the growth was 17%. Shops understand that effective fashion e-commerce is not only a beautiful website and a page in social networks, but competent marketing, retention and return of the client.
Main topics of the business program:
State regulation of the fashion industry. How to prepare for total marking? How much it costs and what is the ROI?
High-velocity fashion retail. How do companies create collections and launch new products following weekly changing microtrends?
Kaleidoscope of technologies. Why are not all innovations suitable for fashion business and how to accurately define your "field for experiments"?
Together – we are a force! What collaborations the future lies with?
A new customer - a new seller. How are the competencies of employees in fashion retail developing today?