4
october
9:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
13:30 — 14:30 Hall «Baykal»
Case session. Progressive marketing in fashion business. Best instruments and services

Successful business requires that marketing strategy does not only take into account characteristics and shopping habits of the target audience, but continuously adjusts customer acquisition technologies. Traditional fashion marketing is shifting towards mathematical algorithms and “big analytics”.

How to develop a promotion strategy, which technologies to use? How to find new initiatives, channels, and activities? How to position and launch products? Content marketing in fashion business.

Mikhail Zhigunov, Head of Cards Business, Home Credit Bank
Финансовые сервисы для покупателей как элемент стратегии ритейлера: как превратить аскета в одержимого шопоголика

Anna Lebsak-Kleimans, CEO, Fashion Consulting Group
Маркетинговая стратегия на транзитивном рынке. Как адаптировать бизнес к изменившейся среде?

Eugene Ustinov, Commercial Director, Jamilco
New Balance Residence – пример интеграции маркетинговых мероприятий бренда в ритейл-пространство

Ivan Khokhlov, CEO, 12Storeez
Контент-маркетинг в 12Storeez

Irina Shanina, Marketing Director, Alba
Новые каналы и проекты для fashion – за и против

4 october