Plenary session. Trial by customer experience. How to win your clients’ love, lead them away from the competitors and make them stay

In many cases, it is the price that will serve as a trigger for the purchase of goods from one or another seller. But every day a unique customer experience creates more and more competitive advantages for companies all over the world.

— Principles of business management through the analysis of customer experience, ways of its interaction with business (customer experience, customer journey mapping).

— Specific ways of creating a unique experience:

  • Customization of products or services to the needs and behavior of customers;
  • Development of unique services;
  • And others.
31 may, 10:00 – 11:15