Round table. FORMATS EVOLUTION. PROSPECTS OF MOBILE REPRESENTATIVE OFFICES DEVELOPMENT. CHANGING OF DIY&HOUSEHOLD STORES CONCEPTION
“Big boxes” are not over yet, but retailers are paying more and more attention to small formats. Small representative offices allow to become closer to the customers, learn their local needs better, and provide a better service. How do retailers see the future of hypermarkets and small formats? What is the ideal formats proportion for a chain? What are the efficient locations and partnership for mobile representative offices?