CASE SESSION. TECHNOLOGIES IN AN OFFLINE STORE. SQUARE METERS OF EMOTIONS PART 1
Business digitalization has long ceased to be only about e-com. Brick-and-mortar stores remain the key point of interaction with the customer, the spot of brand’s self-identity, its main shop window. Offline technologies make the purchase process convenient, the customer gets involved, and retail has a unique opportunity to get to know its customer better. And everything starts not with a particular store, but with a shopping mall that becomes a lifestyle center now. But let’s start from the beginning!
Technologies and innovations for retail property and retail itself.
How to recognize the customer from a glance? How to track online/offline transitions.
How to involve and entertain customers, creating a unique customer experience.
Brick-and-mortar store as a part of onmichannel approach of your company.