Plenary session. How do the economics of emotion change the process of buying and consuming in practice? What needs to be changed in the sales strategy and practice?
New consumption values and changes in consumer behavior. What are modern consumers ready to pay for?
How to adapt your sales strategy if the emotions received from communication with the brand become more important than the purchase itself? What needs to be changed in the operational processes? How to use triggers to influence customer buying behaviors?
What does the economics of emotion change in the supply chain and the relations of its participants?