14
november
9:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
12:00 — 14:00
Plenary session. Triangle of modern retail: retail chain, marketplace and manufacturer. How to maximize the benefits of interaction and doing business with each other?
  • Launching of new products. What can and should be done by market players in a new way in order to speed up the process of launching a new product to the market and get more precise into demand?
  • Product digital profile. What are priorities for the investment? How to increase customer awareness of the product in all sales channels?
  • Analytics and data. What are the new features to get the dynamics of sales, prices, balances, losses online and offline faster and more accurately?
  • How can retailers and manufacturers through joint efforts reduce the costs associated with waste recycling? How to develop customer loyalty to the brand by installing drop-off spots for plastic / batteries, refusing plastic bags, etc.?
  • Latest news on online and offline sales regulations. What exactly does the commercial department need to know and what to demand from internal support services?

Яп ван Вреден, коммерческий директор по закупкам и развитию, «Лента»

Konstantin Maslov, Commercial Director, goods.ru

Евгений Ноткин, директор по продажам России и СНГ, Coty

Сергей Роскошный, директор по работе со специализированными каналами, Mars Incorporated

Pavel Smirnov, Sales Director, 220 Volt

Alexey Filatov, Founder, BBCG and Retail Academy

14 november